Domino’s PSCB

The Brief: Make a social campaign to promote Domino’s New Pepperoni Stuffed Cheesy Bread.

The Result: We created a campaign aimed directly at Gen Z, celebrating with a digital pep rally…. For Peperoni Suffed Cheesy Bread. You get it. And so did the masses. The content got tons of views, inspired a set of awesome swag, and most importnatly, lots of PSCB sales.

Step One: Pep Rally

We recruited talented influencers from a variety of backgrounds like cheerleading, dance, tumbling, football and more to celebrate Pepperoni Stuffed Cheesy Bread with their own unique flair.

@wesley.padilla Me and Pepperoni Stuffed Cheesy Bread are shutting it down at the @Domino’s Pep Rally! 📣✨ #ad #dominospeprally #cheerleading ♬ original sound - WESLEY PADILLA

@ian.gunther What looks better, the flips or the Pepperoni Stuffed Cheesy Bread? #ad @Domino’s #dominospeprally ♬ original sound - Ian Gunther│Gymnastics Daily

@heybluedevils You can catch us at the Domino's Pep Rally because sometimes you just gotta treat yourself 🤷‍♂️! We’re loving this new @Domino’s Pepperoni Stuffed Cheesy Bread. #ad #dominospeprally #bluedevils #marchingband #drumcorps #fyp ♬ original sound - thebluedevils

@aliyah.boston The only thing better than winning a game of P-E-P, was getting to try the new @Domino’s Pepperoni Stuffed Cheesy Bread and let me tell you….so good 💯 #dominospeprally #ad ♬ original sound - Aliyah Boston

@cassidy__t How many back handsprings did I do for @Domino’s Pepperoni Stuffed Cheesy Bread?! #ad #dominospeprally ♬ original sound - Cassidy Thompson 🦋

@us_of_amberica My favorite kind of “Pep” 😋🍕 #cheerleading #cheerleaders #cheer #cheersquad #cheercoach #dominospeprally #ad @Domino’s ♬ original sound - Amber Mae💖

Step Two:
Giveaway Swag

As expected, once the Pep Rally was live, the comments were going wild wondering where they could get the PSCB merch our influencers were sporting. And since we had a lot of merch left over, we had one thing left to do: Give them away.