YOUR REFUND.
YOUR RULES.
The Brief: Tax season is like our Superbowl moment and we completely forgot to share this very important information with you, so now you have two weeks to ideate and execute a campaign where we tell customers about the great deals they can get at Boost Mobile this tax season. Oh, and we definitely don’t have superbowl budget for this. Cool?
The Result: A beautiful animated spot that they were not expecting to have on such a tight deadline. But, we weren’t scared to think creatively and made it work.
DOUBLE UP
Who doesn’t want a shot at doubling their tax refund? And what screams double more than two fashionable twins?! We wanted to appeal to the younger demographic with these animation choices to help reframe Boost Mobile from being an older person cell carrier to an everyone cell carrier.
Your refund. Your rules.
Buy 6 months, get 6 months. That’s the deal. Is it exciting? Yes. Can it be even more exciting with a really cool fashionable dude going through money portals and hanging out on a nice beach? Also yes.